How to do onpage optimization in seo? We too struggled with ranking sites and learning about SEO initially. It’s time to check out the essential SEO techniques to optimize your site. This writing, we will show the seo onpage optimization steps.
SEO onpage optimization steps
1. Keyword Research
The first step before creating content is to choose the keyword you want to rank on Google, or another search engine.
For this, you need to perform a keyword search.
You can search for keyword and ad group suggestions by just entering the top keywords you want to target.
Then, based on the terms that other users use to search, the tool provides a list of suggestions to use.
Another method to find what people are looking for is to type in Google your top keywords and check the suggestions based on the most popular searches.
Also, you can still scroll to the bottom of the Google results page and see some more search-related queries.
Lastly, the important thing is to choose one or two key keywords to avoid saturating or over-specifying the content.
2. Quality Content
Anyone who already adopts digital marketingstrategies has certainly realized that content serves as a bargaining chip in this environment, does not it?
So regardless of your niche market, after choosing the main keywords to work with, you must create highly relevant and useful content for the readers based on them.
To write a quality article about a specific topic, do your research and check other text that are already ranked in Google for these keywords.
The important thing is that your article is original, easy to read, meets user demand, answers your questions and adds value to it.
No copying of content from other existing publications.
Even because search engines tend to penalize the practice of duplicate content.
Not to mention that, although there is no penalty, there is no way to position well in Google an article that presents more of the same.
So do not forget to also invest in lists, tables, graphs and question-and-answer formats.
Search engines value these elements because they facilitate the extraction of relevant content.
3. Friendly URL
One thing is certain: the URL of your website pages needs to be user friendly.
That is, it should clearly explain to your visitors what content they are about to see.
This is because search engines favor the URLs that facilitate this understanding.
Want to understand better?
See more: How to create website with WordPress
In that second moment, the categorization of the URL served to inform readers where they are on the site (blog) and what the theme of the article it offers.
No symbols, numbers or any building that is not friendly.
4. Page Title
Let’s agree that the title of your page is one of the main ways to get the user’s attention, do not you agree?
It is the first step, both for the search engine and for the reader, to determine the relevance of its content.
That way it is essential to insert some important keyword into your business.
Remember that there is a recommendation for the size of your title: the ideal is to keep it under 60 characters.
So be sure to include your keyword strategically within that quantity.
But the title of the post is longer, now what?
Here’s a tip!
When you have a long title, the best thing to do is to position the keyword right at the beginning of it.
This prevents the term on the page from being cut in the SERP.
If this happens, it will ultimately affect the relevance of your post.
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Take the tool for you: All in One SEO plugin
5. Meta tag description
As with the title, there is a recommendation for your
Meta description: that it does not exceed 160 characters.
Remember that this is the text that appears as a description on Google, just below the title also displayed as a result of a search in the search engine.
For a good meta description, within these 160 characters, you must provide the information as clearly and as helpfully as possible.
After all, it serves as a summary, presenting the user reasons to click and check what will “win” if you read the article.
6. Page structure: h1, h2, h3 …
Imagine reading a newspaper that has no headlines.
You’d have to read half the article before you know what it’s talking about, is not it?
Adding captions and captions is like adding headlines to a newspaper.
It gives context to your content before a user dips into it.
It also helps organize and prioritize all information.
Google has noticed the tendency for site builders to typically use title tags more for style purposes, and as a result, now consider how you format and put your information in that hierarchy by arranging your content from the most important to the least important.
Generally, you can choose title tags from h1 to h6, and you should use at least h3 in your publications.
A common practice is to work on the keyword you are trying to sort right at the h1 header, as it refers to the title of the post.
In the other tags (h2 and h3, for example) you can also work variations of this keyword to improve the chances of classification.
Also remembering that proper marking of important information such as date of publication, author and category will also help to position your site well in search results.
7. Use a sitemap
A sitemap, as the name suggests, works as a kind of map of your site, containing links to all pages.
In other words, it helps Google easily crawl your pages and index your content.
If your site is hosted by WordPress, you can generate a sitemap site using a plugin (All in One SEO Plugin is recommendedd). Among the most popular are XML Sitemap and Google News Feed and Google Sitemaps XML.
If you are using a custom CMS, you can use an XML sitemap generator to create your map and then upload it to your site.
8. Image name and alt attribute
Many people forget to include the name of the images or the alt attribute when they upload photos and illustrations to their content.
However, among the techniques of SEO, the ideal is not to leave this concern aside.
After all, Google still can not “see” your images, but can “read” your alternative text.
By properly describing your alt text, you are explaining to the seeker what the subject of that image is.
By breaking down, chances are the content will be ranked in search results for the words it contains.
The important thing is to try to explain the concept of the image, as if you were describing it to a blind person, for example.
9. Internal link to other site page
This technique refers to inserting a link into a page that points to another page on the same site. This is different from build back for SEO.
So, if you’ve previously written about a particular topic mentioned in your post, it’s best to link that other content on that page.
This is important because it helps strengthen these keywords internally and enables visitors to navigate deeper through the site.
The important thing is that these other links are relevant to that reading and that you use clear and objective anchor text (the clickable words on any link).
This can help reduce your bounce rates, which is when the user abandons the reading without taking any action on the publication.
10. Implement the SSL / HTTPs security certificate
As we all know, Google is always updating its search engine and prioritizing those pages that can quickly adapt to these new changes.
In 2014, the giant started to prioritize in organic results the sites that enabled the SSL / HTTPs security certificate.
There are already several companies that can do this migration safely and without decreasing the organic performance of your site.
See more how to move website to HTTPS .
11. Optimize for Mobile First
By 2015, Google has updated its algorithm to prioritize the best-performing sites on mobile devices.
So if your site does not yet have a format compatible with these devices in 2018, you may be missing out on ranking the results.
In this context, your site not only can, but must have a responsive design.
With responsive design, it detects the device used to view your site and its orientation on the screen, adjusting the layout according to that particular device.
If your site is already responsive, begin to consider how its elements are displayed on those devices.
Try using your site on a variety of device types to see how your users experience.
To do so, use smartphones and tablets of different screen sizes.
Then make changes that optimize this experience across devices.
12. Google AMP (Accelerated Mobile Pages)
Having noticed the growing number of users accessing the internet by mobile devices, Google launched the AMP project, which in free translation would be something like “accelerated pages for mobile.”
Essentially, the goal is to optimize the page structure by creating an alternate version of it, without scripts or elements that delay loading.
So, reduce the load time on these devices.
Obviously, Google is increasingly prioritizing the pages that have this optimization.
Just do a search with your smart phone you will notice that most of the first results have “AMP” in its description.