How to build backlinks for SEO? You already know that the only way to move your site to the top of Google is to build high quality backlinks (and lots of them). These are all real links, and are entirely legitimate and approved for optimization by Google.
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What are backlinks and why are they so important?
Backlinks (inbound links, incoming links, inward links and inlinks) are hyperlinks that point towards your website/blog from other domains all around the web. These links are one of the most important factors when it comes to search engine optimization (SEO). They will help your site achieve a higher rank on search engine result pages (SERP). Simply, the more high quality links you have pointing back to your site, the more popular search engines will deem your page. Your site rank will be higher on Google, Bing, Yahoo and more!
What are quality backlinks?
We have talked about the importance of quality backlinks. And now we come to the meat of the matter – what are quality backlinks?
Even though a high quality backlink is rather subjective, most marketing professionals can agree that there are a number of different factors that make up a quality backlink. If you want a great backlink, it should focus on a number of these different aspects.
Even though we should not expect a ‘perfect’ backlink, meeting the criteria below (at least in part) means that you have a high-quality backlink.
Factor #1 – A Relevant Source
When talking about quality backlinks, it is understandable that search engines look at relevance when evaluating their backlinks. Search engines are going to look at the relevance of the content that surrounds the link directly, the specific page relevance with the link on it, and the overall relevance of the linking website.
Factor #2 – A Trusted Source
If you have a high quality backlink, it makes sense that it comes from a high quality website. There are a number of different trusted seed sites that search engines use to determine whether a website is trustworthy. These are websites that are known to be high quality and are exceedingly difficult to get a link from. Your TrustRank is higher if there are fewer links from a site that is one of the seed sites. This is going to increase the overall quality of the backlink for that website.
Factor #3 – Sending Traffic
This is one of the most overlooked aspects of backlinks – traffic. The original purpose of a link was to add value to a page by offering a direct link somewhere.
The best ways to build backlinks
Now, needless to say, quality backlinks are hard to get, but they shouldn’t be. In fact there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business.
The broken-link building method
I love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on the website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.
So, to use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:
- your keyword + links
- your keywords + resources
- keywords inurl:links
Now, back to that webmaster: When reaching out, be friendly and introduce yourself. Tell this individual that a person is linking to some resources that are no longer available. Always provide the exact location of the broken links, so they can be easily found. Give some alternatives to replace those links, including your own website. Try to be helpful, not greedy to get a backlink. Often, this method will work, but there will be cases when the webmaster will refuse to link back to you.
The advantage of guest articles
Guest blogging is the most effective way to reach new audiences. By publishing articles on other popular websites, you’ll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers.
Guest blogging helps you leverage your relationships and expand your audience. In case you have doubts about guest posting, consider that even Google accepts guest contributors on its Google Analytics blog.
Numerous ways exist to find websites that accept guest articles. Here are three: Use Google search queries to find blogs accepting guest contributors:
- your keyword + inurl:write-for-us
- your keyword + guest-posts
- your keyword + inurl:guest-post-guidelines
- your keyword + become a contributor
- your keyword + bloggers wanted
- your keyword + submit an article
- your keyword + want to write for
- your keyword + contribute
- your keyword + become an author
- your keyword + guest post by
- your keyword + now accepting guest posts
Find influencers publishing guest posts on a regular basis and try to contribute on the same websites they’ve had in the past.
Repeat the process with other influencers, and you’ll find endless opportunities to publish content on third-party websites.
Use social media to discover other options.
On Twitter, search for “guest post,” “guest article” or “guest author.” To automate the process, use Topsy to set alerts for the keywords you want to track.
When publishing a guest article, always make sure you are linking to your social media profiles. If someone enjoys your post, it can easily follow you for similar future articles.
Spy on your competitors.
If you are serious about getting more organic traffic, staying up to date with your main competitors’ online marketing strategies is mandatory. You have to spy on your competitors on social media and look for their link-building or earning techniques, as well as their content-marketing methods. Here are some tips:
Set yourself up for alerts when competitors are publishing new content on their websites.
Subscribe to their email newsletters or follow them on social media. Another smart way to catch up with their new content is to create a Google alert for the keyword “site:yourcompetitor.com.” For example, if my competitor is TechCrunch, I can set a Google alert using the keyword: site:techcrunch.com
Know when and what backlinks your competitors are building or earning.
This will help you replicate their best backlinks and better understand what methods they are using to promote their website. If they are getting links through guest blogging, try to become a guest author on the same websites. If most of their links come from blog reviews, get in touch with those bloggers and offer them a trial to test your tool. Eventually, they might write a review about it.
My favorite tool to spy on my competitors’ backlinks is called Monitor Backlinks. It allows you to add your four most important competitors. From then on, you get a weekly report containing all the new links they have earned. Inside the tool, you get more insights about these links and can sort them by their value and other SEO metrics. A useful feature is that all the links my own website already has are highlighted in green, as in the screenshot below.
Using this technique, I can easily determine new link-building opportunities. With Monitor Backlinks, I can keep track of all the backlinks my website is earning. Each time my link building campaigns are successful, I can see all the new backlinks I’m getting in my dashboard.
Build internal links.
Internal links are a key factor for running a successful blog. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
There are tools that can automatically create internal links on your blog, especially if you are running WordPress, but you should do this manually. Microsoft’s Matt Cutts has recommended that webmasters keep their number of internal links per page below 100, for both usability and SEO.
Promote your content.
Great content won’t get you backlinks unless you know how to promote it right. You have to get out in the world and do email outreach to promote your best articles.
One of the best strategies to do this is to contact bloggers or websites running weekly or monthly roundups. Again, you can use Google and search for queries like “keyword + roundup.” Make sure you choose, in order to see results only from the past week or month.
Then contact the webmasters and give them a quick introduction to your website. With your message, send a link to one of your best tutorials or guides. If they find your resource useful, they may link back to you in their next weekly roundup.These bloggers are constantly looking for great content, so they definitely want to hear from you.
As with the other techniques, make sure you do not abuse your relationship with any webmaster by asking for a link directly.
List all the tools you are currently using and reach out to discuss the likelihood of featuring your testimonial on a desired website.
Yes, you can earn backlinks by donating to nonprofit organizations. This method is quick and straightforward. All you have to do is find websites in your niche that accept donations and link back to sites that have donated. Simply submit the amount of the donation you want to make and write your website URL.
Finding these websites requires some searches in Google. These are some queries that usually give good results:
- contributors page + donate + your keyword
- donation + contributors + your keyword
- contributors page + your keyword
build backlinks from?
We recommend you build back links for yourself, however you need buy backlinks, you want your backlinks to be high quality. That is why you should only focus on websites that you can trust, the types of websites that are going to offer you good backlinks for your money. These are a few of the recommended options:
This is one of the most popular sites to buy quality Backlinks from. You can use your credit card or debit card to purchase the Backlinks, and if you want, then you can also make use of the PayPal account.
Moreover, it is also a good site to sell the Backlinks and make money out of it. The ranking of BackLinks.com is quite high; therefore, you can pretty well guess that how well it can improve your ranking as well.
This is one name that most of us are aware of because it is one big marketplace where you can purchase your Backlinks and also other gigs for just $5.
Sounds cool. Right?
But you need to be aware of something, many gig sellers use automated tools to build which might be harmful as well. So, selection of the right gig is more important than purchasing. Buy only the gigs that possess high ratings and reviews and have been bought by many buyers. It is not about the quantity you buy; it depends on the quality of the gigs you buy.
Just buy, what’s necessary and sit back and watch your post rankings jump up in Google.
If you are serious about getting high quality backlinks, you want to make sure that you are putting yourself in the best possible position to do so. Even though content is vitally important for your overall marketing strategy, backlinks can play an important role in getting a high ranking.